Shopify President Harley Finkelstein says the company’s Audiences marketing tool, which uploads customer data to Meta and Google’s ad platforms, is a key focus (Tim Bradshaw/Financial Times)

Tim Bradshaw / Financial Times:
Shopify President Harley Finkelstein says the company’s Audiences marketing tool, which uploads customer data to Meta and Google’s ad platforms, is a key focus  —  Canadian ecommerce group touts new tool that allows retailers to pool customer data and better target ads